• Chris Grannell: Creating and managing products and businesses
  • Published Writing

Grannell Strategy

Growth Innovation Development Melbourne

Feed on
Posts
Comments

Published Writing

Click to view documents

Why big company sales and marketing is wrong for startups (Market Leader)
Jan 2013
Reproduced with permission of Market Leader, the strategic marketing journal for business leaders. To subscribe visit www.warc.com/bookstore © Copyright Warc and The Marketing Society.

Four Steps to the Epiphany - book review (Digital Pigeon) Dec 2011

The best kind of managers can turn mountains into molehills (The Age newspaper) July 2011

Digital: a whole new world - but don’t forget strategy (AU Mkt Mag) Mar 2011

Multichannel marketing: new practices, same principles (Digital Pigeon) Mar 2011

The changing role of celebrity endorsement (Channel 7 TV) February 2011

If greenies want to make a difference, they need marketers (Mumbrella) Jan 2011

The changing agency ecology (commentary within the Nucleus Digital State of the Nation Report) November 2010 [pdf - requires registration]

Alignment is about getting all your little ducks in a row (The Age newspaper) October 2010

How not to win votes or influence people (The Australian newspaper) Sept 2010

Marketing is Changing - Are you? (AU Marketing Mag) September 2010

Digital is the Same But Different (UK Marketing Week) July 2010

Time to Move Towards Market-Based Sustainability (U Talk Marketing) Jan 2010

Logo On The Wrong Tram (The Age newspaper) December 2009

Untangling Brand Equity, Value, Assets and Health (Brandchannel) Nov 2009

The Psychology of User-Generated Content (AU Marketing Magazine) Sept 2009

After the Storm, Grab a Pot of Gold (The Age newspaper) August 2009

Revisiting Porter (AU Marketing Magazine) February 2009 [pdf]

Les Mills: Toned? (Brandchannel) November 2008

Not Different But Right (Brand Strategy Magazine) September 2008 [pdf]

The Cult of the Amateur (AFR Boss Magazine) April 2008 [pdf]

Brand Beckham (News Corp) November 2007 [multimedia]

A new approach to ‘new’ media (AU Marketing Magazine) May 2007 [pdf]

Redefining Innovation (AU Marketing Magazine) March 2006 [pdf]

Why Myer Shouldn’t Emulate David Jones (AU Marketing Magazine) Oct 2006 [pdf]

Brand Strategy for Business (AU Marketing Magazine) August 2006 [pdf]

Getting the Most from Sponsorship (AU Marketing Magazine) July 2006 [pdf]

Skype Speaks Volumes (Brandchannel) March 2006

The Best Endorsement Money Can Buy (AU Marketing Magazine) March 2006 [pdf]

On-demand Content (AU Marketing Magazine) December 2005 [pdf]

New Models of Marketing (AU Marketing Magazine) September 2005 [pdf]

Numerical Brands (Brandchannel) August 2005

MG-Rover: The Triumphs and Tragedies (Brandchannel) May 2005

IBM PC deal with Lenovo (Brandchannel) February 2005

Google’s brand extension (Brandchannel) January 2005

Media Neutral Planning (AU Marketing Magazine) August 2004 [pdf]

Brands and the theory of knowledge (Brandchannel) June 2004

MI5: License to Brand (Brandchannel) April 2004

Celebrity Branding: not as glamorous as it looks (Brandchannel) January 2004

Keeping the right company (Financial Times) August 2003

Gateway brands (UK Marketing Magazine) May 2003

Under the skin of brands (British Brands Group) Spring 2003

Are real live people the next big thing? (Brandchannel) February 2003

A mere facelift is not a rebrand (UK Marketing Magazine) January 2003

Logo not enough (Financial Times) October 2002

What will happen to airline brands? (Brandchannel) October 2002

First Hand Experience (Financial Times) July 2002

PwC Consulting … Monday?! (UK Marketing Magazine) July 2002

Brands more than cosmetic add-ons (UK Marketing Magazine) February 2002

A helping brand (Financial Times) February 2002

Thoughts on independent creative agencies (Design Week) November 2001

A guide to brand architecture (Brand Strategy Magazine) August 2001

Brand is more than a mark on a cow (Prague Business Journal) November 2000

  • LinkedIn

    • Find me on LinkedIn

Grannell Strategy © 2022 All Rights Reserved.

Website Designed by PrimalOdyssey