• Chris Grannell: Strategy. Structure. Results.
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Grannell Marketing

Marketing Strategy Growth Innovation Melbourne

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Chris Grannell: Strategy. Structure. Results.

I connect businesses with their markets. A strategic thinker who is easily understood, I turn ambiguity into structure and opportunity into results.

The views expressed on this website are my own.

My work includes strategies for growth, market entry and brand; and the development and management of multi-departmental operational plans that make it all happen. I’ve supported a variety of corporate, NFP and consumer service brands, with a particular focus on innovation and renewal. I’ve also written extensively for the marketing and business press. SeeĀ Published Writing for details.

I have an MBA from Melbourne Business School.

Click on the tabs at the top of the page to find out more.

  • Essentials

    • Brandchannel
    • Harvard Business Online
    • Killer Innovations (podcast)
    • Marketing Magazine (AU)
    • McKinsey Quartely
    • Melcrum
    • Strategy+Business
  • Humour

    • Brand Camp
    • Lucy Kellaway (podcast)
  • LinkedIn

    • Find me on LinkedIn
  • Resources

    • Academic Earth - video lectures from leading universities
    • AIM9 - a framework for planning digital media which I co-developed
    • Ted - video lectures from leading thinkers
    • Wordle - word cloud creator
  • Stuff

    • Carbon Dioxide Calculator
    • Haul - turning advertising into merchandise
  • Twitter

    • ChrisGrannell: My summary of Steve Blank's Four Steps..., the bible for developing new products and new markets http://t.co/SYKRv3Vn @sgblank @mitchellake
    • ChrisGrannell: Good podcast - how retailers are changing to meet the demands of online shopping. http://t.co/IXB5Gs86 via @anthillmagazine
    • ChrisGrannell: Real live (no pun intended) Electric vehicles at Better Place in Melbourne @btrplcAus #nissanleaf http://t.co/6VsayMxr
    • ChrisGrannell: Parents overseas? The last focus group is Wed 30th in Melbourne CBD. Drinks, nibbles and chat for 90 minutes. Product concept. Interested?
    • ChrisGrannell: 6 reasons #reverse_logistics is often overlooked. Good summary http://t.co/gD7rrDwl

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